In this project, we create the graphic opening for the spots. We design the typo and graphic animation so it works with edit timing yet in-sync with the supported the animated background graphic animation.
This project is actually not the broadcasted spot, but it is our version of the spot. We were not happy with the final version, and we think we could have it better, and this could be a good showcase how can we fix and finish problematic shots.
In this project, we created a still life animation of Saks’ artwork. Creating a subtle camera movement with a playful dept of field and perspective movement, we portray the beauty, shape and creating an elegant moving images of the artwork.